Facebook beginning to look like Big Brother
TweetIn their increasing attempt to dominate the social space Facebook has announced drastic changes to the privacy controls of a person’s profile and content. In short, Facebook wants you to share...
View ArticleSocial Media shifts from Tactics to Strategy
TweetMarketing Sherpa has released a report titled “2010 Social Media Marketing Benchmark report” which details the importance of strategy in social media marketing. It demonstrates that we are...
View ArticleDoes Mainstream Media get Twitter? The Express clearly don’t
TweetNot a day goes past without some mainstream media post about Twitter. It really is the poster child for social media. But, how many people in mainstream media really get it? As in enough to know...
View ArticleThe evolution of Social Business Strategy: How the customer took control of...
TweetMarketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change...
View ArticleYour Facebook fans aren’t a community, and probably don’t want to be either
TweetOne of the biggest problems to face social media marketing is that due to it being a relatively new area there is little in the way of “text book” theories. That’s not to say that there aren’t...
View ArticleWhy you shouldn’t set up a Facebook page for your brand
TweetContrary to popular belief it is not a good idea just to jump in to social media. It’s not important to “just be there” – you need to know why you are there. You need to have a clear understanding...
View ArticleHow to not act like a dick in Social Media
TweetA handy set of guidelines to help to navigate the social media ocean without being a dick How not act like a dick in social media View more presentations from Mike Phillips. Share this on...
View ArticleHaving a social media campaign is a stupid idea
TweetSocial media is no longer new territory. Gone are the days where we are impressed by a brand interacting with users in social spaces. Social Media is tried and tested, with case studies from...
View ArticleThe Psychology of Social Currency
TweetSocial currency is a term that is gaining popularity in the social media community, but as a concept it is not a new idea. Social currency simply refers to the value that information has when it...
View ArticleFollowers and fans are just useless numbers
TweetI don’t care that your Twitter profile has thousands of followers or if your Facebook fan page has thousands of fans. Until you can show the value of those users they are just meaningless numbers....
View ArticleThe problem with Facebook’s new haircut
A majority of us spend our days in offices surrounded by the same people. If one day you turn up with a snazzy new haircut, those closest to you will probably notice. They won’t care but they’ll...
View ArticleNot so social social
Real world anti social behavior is punishable by administrating an ASBO. There’s not an online equivalent but you can’t live your online life going around sharing things willy-nilly thinking there...
View ArticleWhy We’re All Fingers And Feeds…
The shift from mouse and keyboard to touchable screens doesn’t just impact the devices our audiences spend their time in front of, it also changes the way they read and consume content – we’re now in a...
View ArticleBest Of The Best Of Social 2013
2013 is coming to a close, and we wouldn’t be a blog of no-nonsense social media without ‘best of 2013′ post. We can be honest though, we’ve been lazy as the job has already been done for us by each of...
View ArticleThe Shoreditchification of Social Media
Alex Proud wrote a piece on the Telegraph website about the Shoreditchification of London. This paragraph pretty much sums up what he means by the term: “You find a previously unnoticed urban...
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